Limited English Proficient older adults are susceptible to suspect Medicare marketing tactics from agents and brokers. Come to this session to learn about Medicare marketing rules through a case study where a local legal services organization and a national legal services support center combined efforts to combat improper marketing behavior that targeted LEP older adults living in one rural California county, many of whom had both Medicare and Medi-Cal. Find out what was done and how advocates were able to use the improper behavior as an opportunity for systemic change.
